Chocolate Festival @South Bank London


Last week as the sun was shining, we decided to go and hang around South Bank in London. For those of you who are not familiar with it, I must say that it is a great open place on the river Thames full of life with restaurants, book stalls and sometimes festivals. This time without knowing I bumped into the chocolate festival. It was a delight to see all the chocolate creations and that is why I took some pictures. However, we were very disappointed nobody or almost nobody offered some chocolate tasters. I felt very frustrated and thought that with the high prices stalls were displaying the least they could do was to offer some tasters. Here again I wonder why stalls are more expensive than shops in this country. Shouldn’t be the opposite? Isn’t it a shop’s rent more expensive? Shouldn’t be a festival an opportunity for small businesses to create a relationship with new clients and increase brand awareness? I am a kind of price sensitive consumer, however, if I taste something very good on offer I become brand loyal and I keep on buying it at full price. Not only, I also become a brand ambassador and I spread the word around on social media and obviously my friends. So this is just a humble feedback to those businesses who participated at the chocolate festival. Anyhow, I still think the pictures deserve to be seen! Enjoy it and happy Easter everyone!

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