Last week as the sun was shining, we decided to go and hang around South Bank in London. For those of you who are not familiar with it, I must say that it is a great open place on the river Thames full of life with restaurants, book stalls and sometimes festivals. This time without knowing I bumped into the chocolate festival. It was a delight to see all the chocolate creations and that is why I took some pictures. However, we were very disappointed nobody or almost nobody offered some chocolate tasters. I felt very frustrated and thought that with the high prices stalls were displaying the least they could do was to offer some tasters. Here again I wonder why stalls are more expensive than shops in this country. Shouldn’t be the opposite? Isn’t it a shop’s rent more expensive? Shouldn’t be a festival an opportunity for small businesses to create a relationship with new clients and increase brand awareness? I am a kind of price sensitive consumer, however, if I taste something very good on offer I become brand loyal and I keep on buying it at full price. Not only, I also become a brand ambassador and I spread the word around on social media and obviously my friends. So this is just a humble feedback to those businesses who participated at the chocolate festival. Anyhow, I still think the pictures deserve to be seen! Enjoy it and happy Easter everyone!